Academic promotion is the process by which faculty members at universities and colleges advance in their careers by achieving higher ranks and titles. This typically involves a combination of research, teaching, and service activities that demonstrate a faculty member's excellence and impact in their field. Promotion criteria vary depending on the institution and discipline, but common factors include publication record, teaching evaluations, grants and awards, and contributions to the academic community. Promotion can lead to increased salary, professional recognition, and opportunities for leadership and influence within the institution.